Challenge:
Create a brand identity for Alchemy Brews, a small and longstanding brewery seeking a rejuvenated image to establish a connection with a younger audience while still connecting to their established clients.
Solution:
Crafting for this client presented an intriguing challenge, as the design needed to resonate with both the young and trendy demographic while maintaining a classic touch. My approach involved creating a bold and impactful visual identity, evident in the choice of text and fonts. I incorporated the "established 1996" element to evoke a sense of tradition, connecting with clients who have been part of the brewery since its early days.
