Challenge:
Develop a cutting-edge cinema brand that prioritises enhancing the consumer experience and actively encourages people to return to the cinema, steering them away from relying solely on streaming platforms.
Solution:
During the brainstorming phase, I conceived the concept of "Return of the Silver Screen," aiming to revive the essence of what cinemas once represented—an event rather than just a film screening. This inspired the creation of posters for the film club and the overall concept of showcasing classic films, fostering a more enjoyable and immersive experience for the audience.
