Challenge:
Create a brand identity for a Wings restaurant that has a relaxed and laid-back approach, while having a classic and trendy feel.
Solution:
In this project, my multifaceted role involved offering strategic advice on the brand name, collaborating to develop a memorable strapline that resonated with the essence of the brand, meticulously crafting a distinctive logo that visually encapsulated the brand's identity, and steering the overall brand direction towards a cohesive and impactful visual language. The seamless integration of these elements resulted in a compelling and unified brand presence that effectively communicates the essence and values of the project.
