Challenge:
Develop a branding identity for a driving range and mini-golf facility named "Four!" The brief was open-ended, allowing creative freedom in any direction. The sole guidance provided was to craft a design that exudes a sense of fun and playfulness.
Solution:
To address the challenge, I initiated the process by carefully selecting a colour palette inspired by the natural colours found on a golf course. The primary focus was on the green of the grass, complemented by the secondary tones of yellow of a sand pit. Opting for lively and playful shades in green and yellow, I integrated them into the design. The ensuing step involved crafting the logo, complete with an animated sequence where the exclamation mark transforms into both the club and the ball, striking over the other letters before smoothly landing into the hole.
